Public Affairs

At Veridus, we know it often requires strong public affairs to turn a good idea into successful public policy. That’s where we come in. Coalition-building, grassroots and grasstops engagement, direct mail – these are just a few of the tools we can use to help achieve your public policy goal, whether it’s seeing a bill signed into law or bad legislation scrapped.

Whatever your public affairs needs, Veridus has the experience and expertise to make your effort a success.

CASE STUDY: Creating a Strong Platform for Advocacy

Background

The Arizona Association of Community Managers (AACM) is an association of community association (HOA) management companies formed in 2003, to advance the professionalism of the community association management industry, and to advocate for their interests in the legislative arena.

Issue

With the lobbying assistance and advice of Veridus, AACM quickly established itself as a “Voice of Reason” on HOA matters before the Arizona State Legislature.  Simultaneously, AACM rapidly grew into the State’s largest trade association for community association management companies, with over 75 community management companies or onsite manager members, 686 Certified Arizona Association Managers (CAAM®), and 270 affiliate partners.  Combined, AACM member companies manage over 4,000 HOAs consisting of over one million rooftops.

Although successful in its legislative advocacy, it became apparent to Veridus that AACM needed to further engage its members, affiliate members and their respective employees and HOA boards and residents to ensure that their voice was being heard by legislators and other stakeholders.

Veridus Solution

With AACM’s approval, Veridus developed and implemented a comprehensive political advocacy program, which included grassroots formation and implementation of the Community Action Notification Network to inform, mobilize and activate AACM members and allies about legislation.  The program also established an AACM Political Action Committee, provides membership advocacy training, and continues to develop collateral materials and resources to educate legislators and stakeholders regarding HOA issues.

Prepared 11/19/12

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